No one likes to be critiqued…
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Do you have standard brand colors that are a mish-mash of meaningless numbers? Is there an obscure name tied to the approved shades? As printers and designers ask for your spot colors, PMS, Pantone, web-safe, etc. colors, you might feel a little lost. Here’s a quick breakdown of what they are, and how each is used:
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Should I update my logo? Should we go for a new look?
Your logo should be current, but also timeless – two characteristics that sound a bit contradictory. So how do you get there?
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You have something to offer.
Often times I ask a business owner or school administrator what their school has to offer, and the response is based solely on how they compare to the competition…
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Defining your brand can be a behemoth task, but sometimes that’s because we make it that way. Start out by defining the most important points:
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“The Other Artists” is a chance to share beautiful designs from anyone, anywhere. Share your favorites in the comments, or email them to me to be featured in a future edition of “The Other Artists.”
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By all means break the rules, and break them beautifully, deliberately and well. That is one of the ends for which they exist. - Robert Bringhurst
My favorite quote, from my favorite author and artist…
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100% of our decisions are influenced by emotions, and the emotional center of our brain processes information 5 times faster than our conscious mind. Thus, marketing must speak to emotions, because they are what is listening.
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We don’t think to look for beauty in the mundane, but the day-to-day can be filled with inspiration.
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Businesses always want to know if this marketing piece will be the one. Will this increase enrollment? Will this drive traffic to my website? Will this make people recognize my brand?
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Everybody has one (even some peoples’ pets even have one). A website is an essential tool for business, but the creation and maintenance can seem like a mammoth task. In reality, it’s not so bad. Here’s a step-by-step guide of how we tackle web design projects.
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The design process can be intimidating. To take an abstract idea that exists only in your mind, and ask someone else to make it in to something tangible – something that has to do a specific job, fit a specific style, and appeal to a wide audience – leaves a lot of people bewildered. Your designer’s job is to take that feeling away.
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