Should I update my logo? Should we go for a new look?
Your logo should be current, but also timeless – two characteristics that sound a bit contradictory. So how do you get there?
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You have something to offer.
Often times I ask a business owner or school administrator what their school has to offer, and the response is based solely on how they compare to the competition…
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Defining your brand can be a behemoth task, but sometimes that’s because we make it that way. Start out by defining the most important points:
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100% of our decisions are influenced by emotions, and the emotional center of our brain processes information 5 times faster than our conscious mind. Thus, marketing must speak to emotions, because they are what is listening.
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Businesses always want to know if this marketing piece will be the one. Will this increase enrollment? Will this drive traffic to my website? Will this make people recognize my brand?
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